Expressing brand through sensory behavior.

I design the connective tissue between people, product, and brand.

I founded a New York creative agency that delivered work for global brands, and that foundation carried into my tenure at Ford and Lincoln, where I helped shape advanced UX and led multisensory systems across one of the most complex automotive organizations in the world.

My work begins upstream — in the pre-production phase where vision still has leverage and design can directly influence engineering. I stay engaged through deployment to ensure the system performs with the intent it was built upon.

I am a force multiplier.

I’m a hands-on design leader with deep tool fluency and a clear understanding of what it takes to build. I see the system, set direction, drive the work, and raise the bar.

I develop frameworks that define how an ecosystem behaves — aligning sound, light, motion, and interface into a coherent sensory language that can scale from physical product to digital environments. My role is to turn early vision into repeatable system logic without losing emotional clarity or brand intent.

Let’s work.