I am a creative force multiplier.

My career has been an intentional migration between disciplines—moving through motion, sound, light, UX, and physical space to find the resonant frequency of an experience. I began as an agency founder in New York, scaling a creative studio that delivered 360° storytelling for global brands like Microsoft, ESPN, and MTV. That decade of "obsessive making" taught me how to translate a vision into reality across every medium.

I later brought that "New York–forged" rigor to Detroit, leading experience design at Ford. There, I functioned as a bridge between creative and engineering, protecting design intent within highly complex technical environments. I led the cross-functional teams that produced the multisensory and sonic work on the road today for both Ford and Lincoln. Navigating a global organization to move a concept from a prototype to a production vehicle is no small feat; it requires a fearless approach to alignment and an unwavering focus on delivery. Whether I was architecting Ford’s first multisensory design system—aligning haptics, ambient light, and screens—or directing the global sonic DNA now found in millions of vehicles, I proved that I can cohere signals into human-centered experiences that actually ship.

Outside the office, my studio practice as a fine artist informs my professional work. My hands-on experience with material sensitivity—manipulating concrete, steel, and wood—gives me a unique perspective on product and industrial design that digital tools alone cannot replicate. I am a self-starting creator who thrives on "artisanal friction" and the act of building things that last.

I lead teams with an ENTP/ENFP energy—whichever unlocks the room.

Book time → https://calendly.com/briancaiazza/creative-1v1